I’m Sanfer Chaney III, first and foremost a proud father, as well as a music producer, A&R, and graduate of Full Sail University’s Entertainment Business master’s program. I’m also an alumnus of SAE Institute Chicago, where I built my technical foundation in audio engineering, and of Full Sail University’s Audio Production program, where I sharpened my craft before continuing on to master the business side of entertainment.

With over two decades of experience in music production and artist development, I’ve lived both sides of the industry, from long nights in the studio crafting records to negotiating deals and building growth strategies. Those experiences taught me the value of authenticity, persistence, and having the right guidance to succeed.

I founded S3 Consulting & Co. to bridge creativity and business, giving artists, producers, and creative entrepreneurs the tools to turn their passion into sustainable careers. Whether it’s producing music, developing a brand, or navigating contracts and opportunities, my mission is to empower talent to thrive on their own terms.

At the heart of it all, I focus on people, their stories, their sound, and their potential to create something that lasts.